Top of Mind vs. Memorable: The Real Estate Agent's Guide


In Top of Mind vs. Memorable, veteran broker and industry leader John Graff offers a powerful guide to help real estate agents master the art of relationship-driven business. This concise, actionable eBook explores the crucial difference between being seen and being remembered—and how to leverage both for lasting success.


Readers will learn how to:

  • Build a brand that stays consistently visible (top of mind)
  • Create authentic, emotional connections that leave lasting impressions (memorable)
  • Use storytelling, client care, and smart marketing to stand out
  • Generate more referrals, repeat business, and trust


Whether you’re a new agent looking to build traction or a seasoned professional refining your edge, this guide helps you move beyond generic marketing and into meaningful impact.

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