Top of Mind vs. Memorable: The Real Estate Agent's Guide
In Top of Mind vs. Memorable, veteran broker and industry leader John Graff offers a powerful guide to help real estate agents master the art of relationship-driven business. This concise, actionable eBook explores the crucial difference between being seen and being remembered—and how to leverage both for lasting success.
Readers will learn how to:
- Build a brand that stays consistently visible (top of mind)
- Create authentic, emotional connections that leave lasting impressions (memorable)
- Use storytelling, client care, and smart marketing to stand out
- Generate more referrals, repeat business, and trust
Whether you’re a new agent looking to build traction or a seasoned professional refining your edge, this guide helps you move beyond generic marketing and into meaningful impact.